An inside look at Vivino reviews assesses validity of ratings and correlation with professional wine critics, in New reasearch published by the Journal of Wine Economics.

“Overall, our analysis suggests that crowsourced wine ratings are both valid and useful. If we are on the precipice of a paradigm shift whereby decentralized, crowdsourced reviews complement or even replace those of seasoned critics, then our analysis suggests that the future is in goog hands”

Whether its gauging wine for the inmediacy of pleasure or the wine’s potential for ageing, the research makes a reasonable case about how crowdsourced ratings do serve as a valid source of information generating valuable insights to consumers and producers.

The collaborative effort was led by researchers Kopsacheilis, O., Analytis, P.P, Kaushik, K., Herzog, S. M., Bahrami, B., and Deroy, O. Crowdsourcing the assessment of wine quality: Vivino ratings, professional critics and the weather, Journal of Wine Economics,2024.

A novel approach for validation that enhances knowledge comparisons between expert critics and crowdsourced amateur judgments, their agreement and relative influence. Access the publication via the link to the journal above.